Data Driven Marketing Manager – Caesarstone

  • אזור:
    פרדס חנה כרכור פרדס חנה כרכור פרדס חנה כרכור פרדס חנה כרכור , צפון צפון צפון צפון
  • שכר:
    לא ידוע
  • פורסם:
    לפני ‫3 חודשים
  • קטגוריה
    שונות, שיווק
  • מועד אחרון:
    8 בינואר 2022
  • סוג משרה:
  • שפות:
    אנגלית, עברית

Caesarstone is a leading global brand of countertops, Crafting premium surfaces for over three decades, headquartered in Israel and with offices around the world

We are looking for a Data Driven Marketing Manager to join our global digital acceleration team

This position reports directly to the Director of Global Digital Acceleration and will have full responsibility to lead Caesarstone’ data driven marketing global best practice ; from strategy and insight to build fundamental capabilities, infrastructure and methodical processes to roll out data driven relationships (B2C and B2B), with hands on analysis, to grow brand preference and conversion

Job Duties:

  • Responsible to build Global first party data asset and leverage opportunities to increase data base
  • Manage smart and healthy data base – define consumer profile, engagement KPI’s and proactively act to improve and enrich consumer base
  • Design journeys and engagements plan to support brand communication and business goals
  • Identify and implement new tools to drive impactful relationship throughout the consumer journey
  • Set clear goals and KPI’s with full ownership on DDM performance: websites, FPD and engagement plan. Performing analysis, designing reports, presenting findings, and drawing conclusions – global center of knowledge
  • Work with full collaboration with Corporate Marketing & IT teams, BU’s Marketing team, legal team, Relationship Marketing partner and local Digital Agencies

Requirements:

  • At least 3 years’ experience in data driven marketing – a must
  • Experience in managing simultaneous large-scale digital marketing projects, priorities and demonstrated matrix-team leadership abilities in a fast-paced environment
  • Ability to turn requirements, ideas and a vision into well processed and thought-out brief and excellent execution
  • Demonstrated track record of marketing, business, and technology orientation with strong analytics capabilities
  • Experience with Marketing Automation & CRM
  • Proven work experience with BI tools – design and utilization
  • Basic experience with SQL – an advantage
  • Experience in global organization – an advantage
  • Excellent English – a must
  • Education:
  • Bachelor’s Degree in business management / marketing / communication / statistic – must
  • Professional training in the field of data management & analysis, BI, marketing automation – an advantage

אזור